Search Engine Marketing
Google has been relentlessly pushing their “recommendations” in the Google Ads dashboard over the past year and many times those recommendations would actually damage performance and waste money!
We maximize your ad spend by continually optimizing your campaign which results in higher quality clicks. Higher quality clicks translates into more qualified potential clients for your business to ultimately sky rocket your bottom line.
the right ads work
Wondering if Google ads is a good fit for your business? Send us a message below to audit your existing digital strategy or create a new one!
Are Google Ads the right fit?
Whether you are running a Google Ads campaign or considering launching one, we can help. The first step is to analyze the market we are in. The benefit of being a full-service marketing agency is that we have zero bias towards any particular channel of marketing.
We are only focused on running a successful campaign, which means you may come to us initially for Google ads, and we may recommend a different approach if that is what the data suggests.
Effective Keyword Research
Keyword research is about understanding the different stages of how people make purchasing decisions.
By understanding which phase your potential client is in, that determines the type of content we want to show them in our ads.
Retargeting = Results
The money is in the follow up. Yes, we can confirm the age-old saying is in fact, true.
Retargeting ads are meant to re-engage people who visited your website but didn’t end up taking action. That action could be purchasing or as simple as filling out a contact form.
Do we have an irresistible offer?
We have heard “Google Ads don’t work, we tried that before” so many times. In fact, you can swap out Google Ads for just about any advertising platform. One thing everyone seems to ignore when analyzing their ads campaign is their offer!
The RIGHT offer, combined with targeting your ideal client, is what we want. What makes your service different than your competition? If it’s not easy to communicate “if you want a red pen, then you should buy from us, if you want a blue pen, then you should buy from someone else.” then we need to work on our marketing message before pouring money into an ad campaign.