Having the right video content in your advertising strategy will make or break the success of your marketing campaign. Whether you have videos that aren’t being seen or know you need video but not sure where to start, we have you covered!
The first step is understanding your brand, your story, and how your product or service fits into the market place.
videos are faster
People just don’t have enough time to read as much these days. IDM can help you create and use videos to send effective messages to your existing and potential customers.
Who can sell your business better than you?
No one! That’s why video gives you a competitive advantage. No one on your sales team can communicate your product or service better than you can. The challenge is in order to scale your business, you can’t be everywhere…. until you use video!
Have you or your staff ever left a meeting with a potential client and then immediately thought of something brilliant that you forgot to say? With video, we’ll be able to walk you through step by step making sure you uncover and communicate all that your brand has to offer.
Story Telling Always Wins
If there is no story, no one cares. It’s really that simple. Traditional commercials that were filmed for TV is NOT what people are expecting nor want to see on social media. We want to feel connected and have empathy for people as we follow their journey, both good and bad times.
What transformation does your brand provide to the market? How can you guide and provide a framework of success for people to see as a result of using your brand? These are just some of the many questions we use to guide you in effectively communicating your brand on video.
What type of content should I record?
Everyone struggles with what to say on video. Don’t worry, we have a proven system on what to record and how to shoot it! It starts with breaking down the false beliefs of your ideal clients.
What are the most common objections you hear in your business? Breaking down your top three to five objections and overcoming them ahead of time on video is a great way to deliver value to your market before you even meet them.